HOW TO SET UP YOUR OWN PERSONAL BRANDING IDENTITY

Creating a personal branding identity for yourself can be a bit of a challenge. You have to find the best way to visually and aesthetically represent your work. You have to take into consideration how others will perceive your brand and what it might say about the work that you do. Here is how you can start setting up your very own personal branding identity for your photography:

DESIGNING A PERSONAL LOGO

A fun part of creating your own personal photography brand is designing your own logo. The key to this is keeping it simple. You want your logo to represent your brand and the type of work that you do. I enjoy capturing more minimalistic photography, so I did my best to reflect that minimalism in my logo.

I started my logo design process by drawing up some sketches. The name of my brand is Kaden’s Content, so I wanted to include a K in the design. I put together a few different variations until I came up with the one that I liked. Once I had my sketch done, I created a vector illustration of my final logo.

BRANDING MOCKUPS

ALTERNATE LOGOS AND BRANDING

Once I had decided on a logo for my personal brand, I put together a few variations that could be used across different mediums. I also created logo variations that could be used as watermarks for any pictures I upload.

An additional step to creating a personal branding identity is setting up a color palette. In order for all of my work to look cohesive, I had to create a similar look between everything. I did this by selecting a color palette and typography. I didn’t want any of the brand design to distract from the work that I do, so I stuck with plain colors and sans-serif typefaces.

BUSINESS CARD BRANDING

Once I had the look of my brand all figured out, I put together a quick business card design that could help with finding future clients. I assembled the logo, color palette, typography, and business information in a simple way that could further help potential clients understand my personal photography branding identity.

PERSONAL PHOTOGRAPHY BRANDING IDENTITY SHEET

After I had my personal photography branding identity put together, I assembled all of the designs onto a branding sheet. The branding sheet is a simple resource that I can continue to look back on as I am designing future content.

For more information on creating a personal photography branding identity, check out this post by Jacob Cass.